The promotional item allows a company to convey their message or image optimally.
An advertisement object chosen carefully is used and worn. It supports effectively the company's message while ensuring a recurring and lasting visibility.
72% of the people interviewed in a survey had the capacity to recall the name of the company who had given them an advertising object, although the recognition for TV ads did not even reach 50% and that the inserts in the press only remained in the memory of 24% of the subjects.
Promotional or advertising objects are, moreover, well accepted by the consumer, especially since they often rely on the emotional side of the gift and the proximity they induce.
Six major applications of advertising objects
1. Engender new costumers.
2. Reinforce the marketing impact on products, services and institutions.
3. Recognize staff performance.
4. Create a feeling of membership among the employees
5. Arouse interest in trade shows.
6. Contribute to the *à populariser* of new products, services and institutions